I specialize in digital design, animation, graphic design, and brand identity. With over 20 years of experience in the visual design industry, I have held roles as Art Director and Creative Director at renowned advertising and design agencies. My work has been recognized on various design and advertising juries, earning numerous national and international awards.
For several years, I have operated my own business, collaborating with leading agencies as a freelance Design Lead on a wide range of projects. Additionally, I take pride in helping small businesses and startups establish professional and impactful brand identities and digital presences, focusing on projects that reflect my broader philosophy of authenticity, purpose, and long-term impact.
Below, you’ll find a curated selection of my work for screens along with additional information.
SERVICES
UX Design / UI Design / Visual Identity / Animations / Presentations and Decks / SOME and Online Advertising + more
Selected ProjectS 1 of 5
The Royal Academy of Fine Arts
CLIENT: Peytz / AKADEMIRAADET
The Royal Academy of Fine Arts commissioned a new digital home, and I was brought on as lead designer, responsible for both UX and front-end design. The Academy works to promote the arts and serves as the state’s advisor on artistic matters, particularly in the fields of architecture, visual arts, and related disciplines. Its work is carried out through the Academy Council.
During the design phase, I dove deep into the Academy’s extensive archive, exploring historical material and the richness of its artistic heritage. Drawing from Danish Golden Age colors, I developed a refined color palette, responsive logotype, and complementary font pairing. Each element works to establish a timeless, modern aesthetic that honors tradition while looking forward.
SELECTED PROJECT 2 OF 5
Preserve "Store Bededag"
CLIENT: COMMUNITY AGENCY / Fagbevægelsens Hovedorganisation
Approximately 480,000 Danes signed the “Preserve Store Bededag” campaign on bevarstorebededag.dk. This petition, coordinated by the Danish Confederation of Trade Unions (FH), became one of Denmark’s largest signature campaigns, highlighting widespread public opposition to eliminating Store Bededag.
Store Bededag, or “Great Prayer Day,” is a traditional public holiday in Denmark, celebrated with customs like enjoying varme hveder, warm cardamom buns, on the evening before. Despite this, the government decided to cancel the holiday to increase national productivity and help fund defense spending. Consequently, Store Bededag is now a regular working day. For the campaign, I was in charge of the UX and UI design as well as animations.
SELECTED PROJECT 3 OF 5
Denmark’s most beautiful excursion destination
CLIENT: MARKETSQUARE / Tårnkomiteen
Tårnkomiteen needed a new digital platform to support their mission, and I was hired to lead the UX and UI design. During the design process, it became clear that refreshing the visual identity was essential. We introduced a new logo, updated typography, a cohesive color palette, and custom patterns.
The logo itself is a typographic rendition inspired by the iconic tower at the top of Himmelbjerget. The website’s design concept also incorporates a unique angle of 6.4 degrees, symbolizing the average incline of Himmelbjerget, bringing a subtle and authentic connection to this celebrated natural landmark.
SELECTED PROJECT 3 OF 5
Designing Clarity for eArbitration
CLIENT: eARBITRATION
The Danish startup eArbitration sought a strong, professional identity and intuitive design for their web app, tailored to the needs of lawyers handling arbitration cases. I was brought on to create the brand identity and to design the UX and UI of the web application, which enables legal professionals to manage all case-related information, contacts, files, and more within a single, streamlined platform. The result is a cohesive system that simplifies workflows and enhances accessibility.
SELECTED PROJECT 5 OF 5
Audience Insights Platform for Filmmakers
CLIENT: WILL & AGENCY / PUBLIKUM
When Will & Agency prepared to launch their Audience Insights Platform, they approached me to design the brand identity and develop a website that would clearly communicate the platform’s functions and benefits to filmmakers. My role was to ensure the site not only visually represented the platform’s innovative approach but also effectively demonstrated how it empowers filmmakers with valuable audience insights. To create a dynamic and engaging experience, I integrated scroll-triggered Lottie animations, guiding users through the platform’s key features in an interactive way.
This platform is co-funded by the Creative Europe Media Programme of the European Union, reflecting its significance and the commitment to supporting European media innovation.
CLIENT EXPERIENCE
Audi, Berlingske, British Airways, Brooklyn Brewery, Carlsberg, Danica Pension, Danske Spil, EDC, Interflora, IKEA, Mærsk, Nordea, Nykredit, Roskilde Festival, Sitecore, Spies, Suzuki, Tryg, Unity, Volkswagen, Volvo + more
MIXED PROJECTs
Nude Wine, Delivered Monthly
CLIENT: EXTRA BRUT VINIMPORT / NØGENVIN
When Extra Brut Vinimport launched their subscription-based wine boxes, they hired me to create a unique identity and design for their online shop. Centered on “Nøgenvin” (“nude wine” in Danish), the playful yet impactful brand quickly reached full subscription capacity in six months.
“Nude wine” refers to minimally intervened wines, often made organically or biodynamically, without chemicals or additives, offering a pure expression of the grape.
Take the Guesswork out of Pregnancy
CLIENT: Nima LIFE
I collaborated with Bateman’s to develop the brand identity and landing page for Nima Life, a reproductive health platform dedicated to improving fertility outcomes by providing insights into the causes of miscarriage. As the commercial extension of the team’s pioneering research into pregnancy loss, Nima Life offers valuable support to individuals on their path to parenthood.
For the landing page, I handled the complete design and development, including custom animated Lottie icons to create an engaging and informative user experience.
Modern Design for Local Healthcare
CLIENT: LÆGEKLINIKKEN SANKT HANS TORV
When Anne Sofie Bateman took over the clinic at Sankt Hans Torv in Copenhagen’s Nørrebro district, she needed a modern identity that would appeal to a broad audience. I crafted a visual identity inspired by the unique character of Sankt Hans Torv, and also designed and developed the clinic’s website to reflect this fresh, approachable style.
Updated Champagne brand identity
CLIENT: CHAMPAGNE BOURGEOIS-DIAZ
Champagne Bourgeois-Diaz, a biodynamic Champagne house nestled along the Marne River with vineyards sprawling across the hillsides, sought a full brand transformation to reflect their unique heritage. They brought me on to create a fresh identity, where I reimagined the signature wave from their original branding into a new “Sur Marne” icon. This redesign has given their bottles a distinctive look that captures attention on shelves in wine shops worldwide. I also designed and developed their website, crafting a cohesive digital presence that tells their story and shares their vision.
DECKS AND PRESENTATIONS
Presentations and decks that stand out
CLIENT: RSVP, LEGAL INSIDE AND EMPERICAL
A presentation, pitch, or sales deck can only build the necessary trust and generate interest if it’s clear, well-structured, and straight to the point. Over the years, I’ve gained extensive experience in creating both visually compelling PowerPoint decks and more interactive, non-linear presentations that allow for seamless storytelling and adaptability.
Contact me for more information, hourly rates, availability, or any other inquiries.
